This is the first in a series of articles on looking at ways web site owners can increase site traffic, develop a revenue sharing site and other ways to boost the success of a web presence – beginning with Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Both are tools that every marketing professional has to know about and will have to learn to use to market a web site.
A Few Stats to Get Started
According to The Ultimate Guide to Search Engine Optimization (Entrepreneur Press, Madison, Wisconsin) 70 percent of adults use the Internet today. More staggering is that 90 percent of the search engine activity is from the big four search engines – Microsoft, Google, Yahoo and Ask.
A technology called pay-per-click (PPC) advertising and affiliate marketing has helped these four mega search engines become revenue powerhouses. Amazon.com can also attribute much of its success to PPC as can Monster.com.
The best way to learn a rather complex technology is to break it all down into laymen terms so that marketers of every level and from all types of companies can get in on the powerful features of SEO/SEM or use professionals such as Plan 2 Succeed Consulting, a Dallas SEO company.
First Some Must-Know Facts about SEO/SEM